Trends

Protela, is constantly offering information to its clients on the latest fashion by means of its PYL program, created together with LYCRA®, a fiber of Invista, a multinational company, to provide inspiration on silhouettes, textiles and color.

Through this program the underwear, swimwear, active and outerwear clients receive information for each season, one year in advance, so they may develop their collections in line with the fashion trends throughout the world.

The information is presented to the garment manufacturers in fashion shows held in Bogotá, Medellín and Mexico, by books, CDs, showrooms and personalized visits where the clienrts have simultaneous access to the latest textile collections.

A percentage of the samples shown in each fashion show are purchased in the main fashion markets of the world like Paris, London, Milan and Madrid. The other part is confectioned in Colombia under the guidance of Proíntimo.

Viviana Páez, Marketing Director of Underwear in Protela comments: “The information from PYL reaches 500 companies and 2.000 people in the garment manufacturing sector, an extremely important alliance since it generates added value and a special service to each and every client of the company.”

With PYL Protela complements its constant delivery of technology and information to its clients. It has 12 years experience in exhibiting and adapting trends and developing tools so the manufacturers can create and innovate in order to penetrate highly competitive markets.

Gloria García, key Account Manager of LYCRA® says: “For this reason Invista considers PYL a unique alliance in the world and an extremely valuable tool for the apparel categories involved”.